As a complete basketball brand that places as much emphasis on its presence in the community as its presence on the court, AND 1 has restructured some of its 2009 operating initiatives to reflect the current domestic economic downturn. Included in the priority shuffling will be an enhanced focus on contributing to philanthropic endeavors and placing the annual AND 1 Mixtape Tour on hold.
Highlighting its escalated commitment to charitable organizations is a newly formed partnership with the not-for-profit foundation, Project WE. Founded with a goal to improve the lives of young people in foster care through participation in sports, music, fashion and entertainment youth development programs, Project WE, with the help of a corporate sponsorship from AND 1, has developed numerous programs to provide proper tutelage, resources and education to foster children and encourage them to graduate school and explore career opportunities at an early age...
A prime example of what I'm trying to say. This is AND1's sad attempt at re-establishing their brand. All I can say here is, this isn't AND1, and it's not what the brand used to be about. This is the wrong way to regain brand dominance. You decide.
On October 13th, team AND1 was in Sofia to face the AND1 Bulgarian team as part of their overseas tour. This game was broadcasted on TV with local commentators (not in English). These videos are downloaded with MegaUpload.
I'm sorry folks but No Joke is f#$*ing ridiculous. He is probably the realest player in the game right now. I don't need to say any more, just watch this video - it's the best raw footage I've seen in god knows when. And look out for The Playgroundz and GhostStreetball callabs in the future.