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AND 1 Partners with AEG LIVE for 2006 Mix Tape Tour |
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Written by Administrator
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Saturday, 29 April 2006 |
 AND 1 is taking their Mix Tape(R) property to the next level with today's announcement of their new partnership with event company AEG LIVE, the second largest live entertainment company in the world. Today Lisa Fusco, GM of the Mix Tape Tour property within basketball footwear and apparel company AND 1, announced the company will work with AEG LIVE on producing the popular AND 1 Mix Tape Tour presented by Mountain Dew, now in its seventh year as the nation's premiere playground basketball event.
"We are so proud to have AEG LIVE as our tour partner," said Fusco. "This new partnership will allow AND 1 to bring streetball to an even bigger audience by leveraging AEG's touring and marketing expertise. In conjunction with AEG our Mix Tape games this summer will be hotter and more exciting than ever before..."
The AND 1 Mix Tape Tour, a summerlong tour featuring the nation's best playground basketball players, will be in 25 cities from June 4th through August 25th. The Tour features the newly signed The Air Up There, Silk, Assassin and Bad Santa, as well as living legends Hot Sauce, Main Event, Half ManHalf Amazing, AO, Professor, Spyda and others taking on the best basketball talent each city can bring, with local ballers vying for a spot on the roster and an endorsement deal with AND 1.
"We are very excited to embark on this new partnership," said Shawn Hunter, President, AEG Sports. "We believe that a property like The AND 1 Mix Tape Tour, that so effectively and successfully blends together the worlds of sports and entertainment, will continue to have great growth potential. With AEG's variety of affiliated divisions and assets, this is clearly an event that our organization will continue to invest more and more resources in the coming years."
AND 1's series of basketball videos and DVDs known as the 'AND 1 Mix Tapes' have attained cult status among hardcore ball players. After more than a year of giving away the mix tapes featuring footage of little known local players paired with new hiphop music, AND 1 took the show on the road for a threecity test. Now, seven years later, the AND 1 Mix Tape Tour has reached close to 1 million basketball fans and elevated the Mix Tape Tour players to international icons. This summer the tour will hit 25 major cities, each hosting an Open Run, expo area and major game. In every city, Open Run participants will be vying for an endorsement contract and may be featured on the fifth season of "Streetball: The AND 1 Mix Tape Tour presented by Mountain Dew" on ESPN2 this summer.
Tickets will go on sale nationally this Saturday, April 29th; for more information check out www.and1.com and check out the 2006 And1 Mixtape Tour Schedule to see if AND 1 is coming to a hood near you. AND 1 thanks its presenting partner Mountain Dew, and additional Tour partners Boost Mobile, KFC, the U.S. Army, Finish Line, Old Spice Red Zone, Ubisoft, Greyhound, Rockford Fosgate and The Truth, as well as others to be announced.
Source: Business Wire |
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