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Written by AND1.com
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Wednesday, 24 June 2009 |
As a complete basketball brand that places as much emphasis on its presence in the community as its presence on the court, AND 1 has restructured some of its 2009 operating initiatives to reflect the current domestic economic downturn. Included in the priority shuffling will be an enhanced focus on contributing to philanthropic endeavors and placing the annual AND 1 Mixtape Tour on hold.
Highlighting its escalated commitment to charitable organizations is a newly formed partnership with the not-for-profit foundation, Project WE. Founded with a goal to improve the lives of young people in foster care through participation in sports, music, fashion and entertainment youth development programs, Project WE, with the help of a corporate sponsorship from AND 1, has developed numerous programs to provide proper tutelage, resources and education to foster children and encourage them to graduate school and explore career opportunities at an early age... |
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