As a complete basketball brand that places as much emphasis on its presence in the community as its presence on the court, AND 1 has restructured some of its 2009 operating initiatives to reflect the current domestic economic downturn. Included in the priority shuffling will be an enhanced focus on contributing to philanthropic endeavors and placing the annual AND 1 Mixtape Tour on hold.
Highlighting its escalated commitment to charitable organizations is a newly formed partnership with the not-for-profit foundation, Project WE. Founded with a goal to improve the lives of young people in foster care through participation in sports, music, fashion and entertainment youth development programs, Project WE, with the help of a corporate sponsorship from AND 1, has developed numerous programs to provide proper tutelage, resources and education to foster children and encourage them to graduate school and explore career opportunities at an early age...
A prime example of what I'm trying to say. This is AND1's sad attempt at re-establishing their brand. All I can say here is, this isn't AND1, and it's not what the brand used to be about. This is the wrong way to regain brand dominance. You decide.
It's really bothering me how much AND1 has destroyed its reputation. There's a million things on my mind right now about the streetball game and how it's sadly changed. I want to do a big write-up on this. I still think there's time for AND1 to gain back its recognition. Every time they try to come out with something new and switch up what they're doing, it kills me. They're doing all the wrong things. The market is still out there, but they're simply not reaching it and not using the right methods and implementations to get it done. I can't even tell you how much it bothers me. They have all the resources to get it done, but they just aren't doing it. I almost feel, after the years of work I've put into the coverage of this company, that I should I do something about it. But I can't. Who knows what's going on over there. Soon, I'll tell you exactly what they did wrong and how the game became a mess. For those of you who are still out there, stay tuned. I'm still here.
What's up everybody, sorry for the break, I've been all over the country the past week. Anyway, here's a new Notic clip from KingHandles.ca of some good HIU footage that was deleted from the official Notic 2 Mixtape. Make sure you check out the site.
The Notic: Uncut & Unreleased
Vancouver HIU - Chad vs. Rory
As a complete basketball brand that places as much emphasis on its presence in the community as its presence on the court, AND 1 has restructured some of its 2009 operating initiatives to reflect the current domestic economic downturn. Included in the priority shuffling will be an enhanced focus on contributing to philanthropic endeavors and placing the annual AND 1 Mixtape Tour on hold.
